We Had Fewer Signups. Better Customers Barely Made Up for It.
DocsBot attracted fewer signups this year, while ARPU and LTV improved. The numbers looked healthier until I asked where the next customers would come from.
Software developer, founder, and solopreneur.
I'm Aaron Edwards, a solopreneur/indiehacker building and growing bootstrapped SaaS, AI, & WordPress products. Previously serving for over a decade as CTO of WPMU DEV, I've moved into full-time entrepreneurship with products like DocsBot AI, Imajinn AI, and Infinite Uploads (acquired in 2024), with revenue between $500k and $1 million ARR. I'm happily married for almost 25 years to Keisha Edwards, and we have three kids who are all in college.
The tiny DocsBot robot that started conversations for me
I built an open-source, 3D-printed DocsBot robot, trained it on conference information, and carried it around the floor.
I Asked Codex to Help Me Build a Robot for WordCamp US
A $50 pile of electronics, 15 animated expressions, a DocsBot voice agent, 3D-printed parts, and a deadline in Phoenix.
I Used Codex for Our Annual SOC 2 Pentest
The AI security review used 6–7 million tokens, ran for 6–7 hours, found 37 issues, and produced a 50-page VAPT report.
Work
- Company
- DocsBot AI
- Role
- Founder/CEO
- Date
- Company
- Imajinn AI
- Role
- Founder/CEO
- Date
- Company
- Web3 WP
- Role
- Co-Founder
- Date
- Company
- Infinite Uploads
- Role
- Co-Founder/CEO
- Date
- Company
- WPMU DEV
- Role
- Advisor
- Date
- Company
- WPMU DEV
- Role
- Chief Technology Officer
- Date