Raising Prices: A Scary Decision That Paid Off
How a bold price increase for DocsBot boosted revenue, slashed churn, and clarified our ICP.
Software developer, founder, and solopreneur.
I'm Aaron Edwards, a solopreneur/indiehacker building and growing bootstrapped SaaS, AI, & WordPress products. Previously serving for over a decade as CTO of WPMU DEV, I've moved into full-time entrepreneurship with products like DocsBot AI, Imajinn AI, and Infinite Uploads (acquired in 2024), with revenue between $500k and $1 million ARR.
DocsBot Week: Founder Mode, No Sleep, and 20+ Features Later
The story of the most intense product sprint of my life: twenty-plus new features, fourteen announcements, and the brutal reality of founder mode.
I sold Infinite Uploads!
Selling Infinite Uploads, my first SaaS product, has been a journey of finding the right buyer and ensuring its future success. Here's the full story, including numbers, challenges, and what I learned along the way.
WordCamp US 2024: Connections, Insights, and a Dash of Fun
Just got back from WordCamp US (WCUS) last week, and wow, what an experience! My wife and I decided to make the trip together this year, and it turned out to be an incredible journey both personally and professionally.
Work
- Company
- DocsBot AI
- Role
- Founder/CEO
- Date
- Company
- Imajinn AI
- Role
- Founder/CEO
- Date
- Company
- Web3 WP
- Role
- Co-Founder
- Date
- Company
- Infinite Uploads
- Role
- Co-Founder/CEO
- Date
- Company
- WPMU DEV
- Role
- Advisor
- Date
- Company
- WPMU DEV
- Role
- Chief Technology Officer
- Date