From Listening to The Koerner Office to Sitting in the Studio

I've listened to Chris Koerner's podcast for years. This week, I got to hear myself on it. That's a pretty fun full-circle moment.

My episode of The Koerner Office came out on October 6: “The $1M/Year AI Business Anyone Can Start,” episode 341. We talked about building DocsBot and the opportunity for people to build businesses helping other businesses use AI.

But there's a whole story before the microphones turned on. I wanted to write down how this happened, how I prepared, and what I've seen since it went live.

Following along from the early days

I first discovered Chris on Twitter many years ago and started listening when the show was still small and built around a call-in format. People would bring their business questions, and he'd work through them. I loved hearing someone think through real businesses and all the possibilities around them.

It's been fun watching it grow. A public YouTube tracking snapshot reported 706,000 subscribers for his channel as of October 4, 2026. And back in the early call-in days, Chris shared that the show had reached the top 50 U.S. Entrepreneurship podcast charts.

That's a lot of growth from the show I first started listening to. Being invited into that conversation felt especially meaningful after following along for so long.

Hearing the invitation and making the ask

On one episode, Chris put out a call for unique business ideas. I heard it and reached out.

I've spent years building products, trying things that didn't work, and eventually finding something people would pay for with DocsBot. There was a story there. There was also advice I could share with listeners who wanted to start something themselves.

The invitation gave me a reason to stop thinking about whether that story might be interesting and actually send it in.

The work before the interview

I had a pre-interview with his assistant, and I spent a lot of time working on how to position my story and advice for the show.

I wanted the conversation to be entertaining and useful to someone who might never have heard of DocsBot. That meant thinking about which parts of my experience would help a listener: what I'd tried, where I'd struggled, what finally worked, and what they could do with that information.

It's easy for me to get deep into how the software works. For this audience, the business story and practical opportunity needed to come through just as clearly. Preparing for that took real work.

My advice if you're hoping to get on a podcast: spend time thinking about the people listening. What can you explain from experience that will be worth their time? Having a product to talk about is a starting point. You still have to make the conversation useful.

Recording in person in DFW

Chris is local to the Dallas–Fort Worth area, so I was able to visit his home and record in his podcast studio in person.

Most of my work happens behind a screen. Getting to sit down with someone I'd followed for years and talk through the business face to face was a fun change of pace.

What we talked about

The episode description and available transcript give a good sense of the conversation:

• The experiments before DocsBot. I tried eight different AI business ideas in six months while I still had a job. Some got attention, but finding something businesses would keep paying for was a different challenge.
• Solving a problem I'd already seen. My experience at WPMU DEV showed me how much work goes into answering recurring support questions. That helped me see customer support as a practical use for AI.
• The agency opportunity. Chris and I discussed helping local businesses adopt AI agents through setup and ongoing services, rather than having to build the underlying software themselves.

If you're interested in that last part, take a look at DocsBot's agency partner program. It's one of the opportunities I was excited to share with his listeners.

The response so far

It's early, but the episode has already brought hundreds of new X followers and a good number of signups from potential agency partners.

These are early signs of interest, and I'm excited to see where the new connections lead.

Thanks to Chris and his team for having me on, and to everyone who's followed, reached out, or signed up after listening. It's pretty cool to go from being a listener to getting to share my own experience on the show.

Listen to the episode

You can also open the episode directly on Spotify.

-Aaron