DocsBot Week: Founder Mode, No Sleep, and 20+ Features Later
"Remind me to never do a DocsBot Week marketing campaign again."
That's how I feel sitting here, one day away from wrapping up what has been the most intense product sprint of my life. Twenty-plus new features launched. Fourteen detailed announcement posts. Nine emails. A live stream kickoff that got cut short by a thunderstorm and power outage. Daily bug fixes. Countless UX tweaks. And not much sleep.
The Hardest Step
Developers often think shipping means merging code. But the real step-the one that turns half-finished PRs into an actual product-is polishing. It's the part where you take raw functionality, add UX, define purpose, and wrap it all with clear messaging. You have to turn a feature into a useful product.
That step is slow and painful, and right now it's mine alone. As founder and product manager, I'm the bottleneck. Some of these features were started by our devs over a year ago. DocsBot Week forced me to finally finish them, test them, and ship them in a form that makes sense to real users.
Founder Mode
Every day was the same grind:
- Review old PRs, finish edge cases, fix bugs
- Decide the user-facing purpose and messaging for each release
- Work with our marketing team to build docs, posts, graphics, and emails
- Push live updates while mopping up problems from the previous day's launch
- Watch usage, collect feedback, tweak the UX, repeat
It was a forcing function-one that finally turned dusty branches into polished features.
The Marketing Machine
Product alone doesn't move the needle. So in parallel, I had to direct the marketing engine: coordinating schedules, approving copy, lining up social posts, and making sure the story of DocsBot Week held together.
Fourteen announcement posts and nine emails later, we had a full narrative arc. Each feature release built into the next. The content team worked fast and hard, but the weight of aligning product and messaging still sat on me.
Live Stream Chaos
We kicked off DocsBot Week with a live stream. It was going well… until Texas weather decided otherwise. Thunderstorm. Power out. Stream dead. Founder lesson: live streams suck.
We still got the launches out, but it reminded me why async content is safer than betting on live events.
Panic, Bugs, and Progress
Every daily launch came with last-minute bugs and unexpected UX friction. Feedback rolled in immediately, and I scrambled to adjust. Some nights I'd patch and re-deploy three times before the new features felt usable.
It was messy. It was stressful. But by the end of each day, we had taken another step toward making DocsBot a better product.
Looking Back
DocsBot Week more than flashy announcements. It was a forcing function. It took a year's worth of half-finished work and compressed it into seven days of actual shipping.
The result:
- 20+ new features live
- 14 announcements written
- 9 emails shipped
- Hundreds of bug fixes and UX improvements
- A team stretched, but stronger
I don't want to run another week like this anytime soon. But it showed me what's possible when the deadline is immovable and the scope is brutal.
DocsBot Week is done.
If you haven't yet, go check out the full list of what we shipped. Better yet, subscribe and see how DocsBot can transform your customer support, team knowledge, and daily workflows.
I'll be sleeping for the next three days.
-Aaron