We finally hit $1M ARR in February
We finally crossed $1M ARR in February.
I wish I could say we crushed the original plan. We didn't.
We expected to get here about four months earlier, but growth went flat through most of Q3 and Q4 in 2025. Not dead. Not dramatic. Just... flat. That stretch forced us to get more honest about what was working, what wasn't, and where we were still operating like an earlier-stage company.
Why it took longer
The biggest lever was pricing, but it took way longer than I expected.
We spent close to a year planning it, testing options, talking to customers, and trying not to break trust in the process. This wasn't a quick "raise prices and hope" move. We wanted pricing that actually matched the value customers were getting.
When we finally rolled it out, it worked. That change pushed us over the line.
We grew up a bit
The pricing shift mattered, but it only worked because other pieces improved at the same time.
We put real effort into onboarding. Setup is clearer now, time-to-value is faster, and people are getting to useful outcomes earlier. That has helped both activation and expansion.
We're also maturing as a team and as a business. Bringing in growth leadership changed a lot for us, and I wrote more about that in No Longer a Solopreneur.
Moving upmarket on purpose
We removed our consumer-level plan and focused more on qualified businesses.
At the same time, we added more value to Standard and Business so those plans are stronger for the customers we want to serve long term.
We also tightened our sales process for qualified accounts. Better qualification, better discovery, cleaner handoffs. Less noise, more focus.
Agency partner program (early, but real)
We're still early here, but the agency/implementer partner motion is starting to come together.
A big part of this is giving partners better controls. Per-bot RBAC is one of those features that sounds small until you're managing multiple clients and teams. Then it becomes table stakes.
There is still a lot to build, but this channel is already showing promise.
2026 priorities
$1M ARR is a milestone. It isn't the finish line.
This year we're trying to push harder and build more leverage across the company, including a fuller team of AI agents supporting internal operations.
Our first AI "employee" already changed how we run parts of marketing and documentation. That alone has saved time and removed a bunch of repetitive work.
Current focus areas:
- Sales systems for larger, better-fit accounts
- Partnerships and agency growth
- Hyper-personalization for key customer segments
- Paid acquisition with tighter ICP targeting
- Building authority in specific, high-intent niches
Thanks to everyone who helped us get here. Customers, partners, team, friends, all of it.
We're just getting started.
-Aaron